JO-ANNE VERNAY

Luxury Brand Strategy & Creative Direction

IHG HOTELS & RESORTS

Brand & Design Strategy

JUMEIRAH WELLNESS RETREATS

Brand Strategy & Concept Development

DESIGN MANAGEMENT

Research Project

ART

Photography

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The photographic series (Therapy), at its core, is a proclamation of self-awareness & freedom.

By engaging in this identity focused work, I hope to encourage circumvention as it relates to the black diaspora and our influence on the world around us.

Additionally, it is a multi-layered project that explores ideas of existentialism to shine light on the importance of cultural production while simultaneously honoring the, multi-dimensionality of black men.

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Therapy is a powerful tool for realization, acceptance, and self-enlightenment. The point is literally to free you from anything holding you back.

The sofa, a symbol for comfort, relaxation, and psychological coalescence is used as a constant in my work. To me the sofa acts as a medium for showcasing expressions of our inherent nature.

My intention as an artist is to contribute and honor contemporary representations of blackness. In this case, that of educated, black men in their 30s; which is driven by my love for individuality and individuation or the process of by which an individual becomes distinct.

FREELANCE

Photography